Tom + Frank
Tom + Frank is a fictional exhibit centred around the works of Canadian illustrators Tom Froese and Frank Newfeld. While both artists are from different generations, their styles work together beautifully. The campaign for the exhibition focuses on the idea of two strangers coming together for the first time.
A collage of their work serves as the main promotional image for the campaign. As a teaser, it is scrambled like a puzzle, leaving the viewer to put the pieces together themselves. For the final poster, the image is unscrambled, but the puzzle idea carries on to the back of the VIP tickets. Attendees each have a different piece, and are encouraged to come together as strangers to solve the puzzle.